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Head of Marketing

Job Description

The Digital Marketing Manager plays a crucial role in the marketing department, overseeing various aspects of online marketing. They are responsible for implementing effective SEO and SEM strategies to boost website visibility and drive organic traffic. Additionally, they closely monitor the performance of digital marketing campaigns, analyze key metrics, and optimize spend to maximize ROI. They ensure a seamless user experience on the company’s website by optimizing UI and UX and regularly updating website content. With a data-driven approach, they extract insights from various data sets, enabling informed decision-making and continuous improvement of marketing strategies. The Digital Marketing Manager remains adaptable to evolving industry trends and takes on additional responsibilities as needed.

Overall, the Digital Marketing Manager’s expertise in SEO, campaign management, and data analysis contributes to the company’s online success. They collaborate closely with the marketing team to achieve marketing goals and drive business growth in the digital space.

Qualifications

  • Possesses a bachelor’s degree in any four-year course, demonstrating a strong educational foundation.
  • Has a minimum of 5 years of experience in Digital Marketing, with at least 2 years in a Managerial or Supervisory role, indicating a proven track record in leading and managing marketing initiatives.
  • Exhibits intermediate knowledge of the latest trends, technologies, and channels in digital and social media, enabling effective utilization of marketing programs to support overall social business strategies.
  • Demonstrates expertise in implementing and managing SEO and SEM campaigns, showcasing the ability to optimize website visibility and drive targeted traffic.
  • Possesses a solid understanding of website analytics tools, such as Google Analytics, allowing for data-driven decision-making and performance evaluation.
  • Displays excellent project and deadline management skills, ensuring efficient execution of marketing projects within specified timelines.
  • Shows a strong working knowledge of HTML, WordPress, Email Campaign systems, Facebook, Twitter, YouTube, and Instagram, enabling effective utilization of various platforms for marketing purposes.

In addition to the qualifications, the ideal candidate:

  • Demonstrates a positive outlook, always looking at the glass as half full rather than half empty, fostering a proactive and optimistic work approach.
  • Goes above and beyond expectations, consistently exceeding job requirements and delivering exceptional results.
  • Values open and honest communication, thoughtfully raising and resolving issues to maintain a harmonious work environment.
  • Pays great attention to details and adheres to established processes, ensuring accuracy and efficiency in work tasks.
  • Holds a strong appreciation for both customers and team members, recognizing their importance and fostering positive relationships.
  • Possesses a growth mindset and a strong passion for learning, embracing new challenges and continuously expanding knowledge and skills.

Industry

Business Processing Outsourcing

Field

Set-Up

Location

Hours

Shift Schedule

Hiring

Level

Jobs

Benefits

Paid Leaves

Company events

Health insurance

Life insurance

Paid training

Work from home